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What Businesses Get Wrong About Buyer Psychology

Buyer Psychology
  • Video Caption: Buyer Psychology

In today’s hyper-competitive marketplace, understanding the psychology of buyers is more than just a competitive edge—it’s a survival tactic.

Yet, despite access to vast consumer data and behavioral analytics, many businesses still operate under outdated or outright false assumptions about what truly drives customer decisions.

Yet, despite access to vast consumer data and behavioral analytics, many businesses still operate under outdated or outright false assumptions about what truly drives customer decisions.

While catchy slogans and clever campaigns might create temporary buzz, they often miss the deeper motivations shaping buyer behavior.

From over-reliance on surface-level data to conflating correlation with causation, companies repeatedly fall into the trap of following myths instead of evidence. So what are the most common missteps, and how can brands fix them?

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